Agol Prize “Giovani Comunicatori”

The Neopharmed Gentili Group focuses on promoting the culture of Diversity and Inclusion, with the aim of providing a service to the community thanks to support for initiatives and partnerships on the national territory as an integral part of its production activities.
The will is that of contributing to the health of citizens through a company policy attentive to the territory and the social context in which in operates.

In particular, the relationship between people with disabilities and the business environment still remains a critical dimension in our country; despite the fact that Italy has adopted a regulatory system aimed at promoting social inclusion, overcoming the merely welfare vision of people with disability.

Disability and diversity in the workplace are an added value that not only promotes inclusion, but produces concrete benefits for companies in terms of innovation, growth and development.
Inclusion is not a cost: companies that improve inclusion of disabled people over time are 4 times more efficient compared to their competitors (Accenture- “The disability inclusion advantage”).

The promotion of inclusion is an engine of innovation: openness, listening, acceptance and enhancement of differences fosters new opportunities for the organization and improve the effectiveness of business.

WHAT WILL WE BE ASKING TO YOUNG PROFESSIONALS who will participate in the “Diversity and Inclusion” section?

Promote a new approach to inclusion within production realities, be they large companies, PMIs or commercial activities.

HOW?

By formulating a communication plan that must be integrated, providing for online and offline actions, at the same time innovative and effective in the content and media chosen, which must be detailed and accompanied by info and materials to support the suggest choices (target analysis, benchmark, ect.)

The cross-media campaign will focus on “SUPERJOB” is the new innovative digital initiative created with the unconditional contribution of Neopharmed Gentili, whom efficiently brings the together the business world and people with disabilities, focusing on individuals values and the expression of their human and professional potential.